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WE ARE

COLORFUL | UNIQUE | CREATIVE | QUALITY

COORDINATES

The coordinates under the logo correspond to the coordinates of Tokyo where the founders met and decided to create the brand

For some selected stores we can put on each insoles the coordinates corresponding to the address of the store. It’s like a "collaboration"

Quality, Experience, Handmade in Portugal.

We started NEWLAB with the mission of making highest quality leather goods.
What does that mean to us? It's selecting the best materials and working with exceptionally skilled craftsmen.

At the same time, it's ensuring the highest standards in working conditions. We selected a manufacturer that is focused on providing an exceptional working experience for everyone in the team. We make sure our workers are compensated fairly.

Materials

Soles, Leather and even our shoe boxes are sourced in Italy and Portugal.

Quality

When it comes to the leather, other brands use plastic coated, lower quality skins. We only use the highest quality for our sneakers.

Last

The last is one of the most important ingredients of any shoe. It gives the shoe its form and shape. NEWLAB has the best lastmakers from France (Romans sur Isere).

OUR TARGET GROUP IS EXTREMELY BROAD

NEWLAB products are worn by pretty much everyone: youngs, stylish men/women, business men/women...you name it, they wear it!
It's for people who love simple sneakers with details, good quality and comfort.

Making a statement by wearing sneakers has become a global trend.

We always follow trends like colors, patterns and soles.
Each design is a skillful blend of contemporary lifestyles, street trends, and original ideas. Each season we develop new models related to the trend.
We propose platform sneakers and also running like everyone called them "ugly sneakers" (new trend)