ADAR

The brand

Founded by Zurich based fashion entrepreneur and creative, Luca Matteo Manuzzi, and Florence based fashion designer, Willy Anne Wijnja, ADAR combines ethical design with luxery quality to create new-era high-fashion sneakers.

Made for the conscious fashion-forward consumer, the sneakers prioritize comfort, whilst supporting the need for sustainable luxery, that is cruelty free, innovative and has a positive impact on the world. The waver represents luxery footwear for discerning sneaker aficionados who appreciate the importance of artisanal crafts, contemporary design, innovation and eco-friendly manufacturing.

Materials

Apple skin is a leather-like material that is completely vegan. It is produced in Tuscany by an Italian manufacturer. The northern region of Italy, Trentino-Alto Adige is famous for its aplle trees and the juice industry. The manufacture uses the before-thrown-away discards of that industry, pulverizes, and then naturally dries them into powder. This powder is then combined with a polyurethane paste after drying again. The result is extraordinary. The apple skin has a luxurious feel and is completely vegan. It does not crease like natural leather, is water-resistant and extremely durable. The Italian apple skin is the signature material and the main material of the Waver sneaker.

Bamboo fabric is made out of the bamboo leaves and the soft inner pith, which is crushed and soaked, put in a natural enzyme solution before spun into yarn. This yarn is buttery smooth and comes with tons of benefits. It is antibacterial and therefore keeps you fresh and odor-free. It transports moisture and is powerfully insulating meaning it keeps you cooler in summer and warmer in winter. All that makes it the prefect choice for our inner lining.

Besides the natural materials, ADAR's aim to use high-quality recycled materials wherever possible. This supports our efforts to combine a premium product while being mindful of all resources. Recycled rubber, recycled polyester, and recycled latex are used in the Waver sneaker.

NGO – Lady Ripple

Wanting to contribute to a healthier lifestyle globally and circle back to nature, Lady Ripple is a lifestyle brand that advocates sustainability, conscious living and circular prosperity.

ADAR donates 3 € from each sneaker sold to Lady Ripple and adopts bees by building beehives in Tuscany.

With the plight of the bee very dear to their heart, Lady Ripple created the "Bee the Ripple" Charity in 2020. Today when we imbibe in a meal, one in every three things we put to our lips is the result of these noble pollinators. Bees are undeniably intertwined with our lives. They collaborate with multi-disciplinary artists, artisans and apiculturists that they hope will make a difference to nature, as they educate and inspire the public along the way. 10% of their profits go directly to this initiative that advances greater urban bee populations, yielding healthier biodiversity and cleaner air.

Craftsmanship and production

ADAR fully sources and produces their sneakers in Italy. This allows them to ensure the highest quality but also lower Co2 emissions due to shorter transport routes and good working conditions for everyone involved in the production. The sneakers are hand-made by a small, family-owned manufacturer in Veneto, Italy. The region is famous for its long-lasting tradition in shoemaking and a production place of many European luxery brands. ADAR is proud to work with passionate artisans who consider shoemaking rather an art than just a craft.